Powerade’s “Power Your Legacy” campaign for FIFA World Cup 26™ highlights how focused preparation, functional hydration, and everyday moments can build lasting impact on and off the pitch.

• Athletes at every level are invited to see each training session, match, and decision as a step toward a personal legacy that goes beyond the scoreboard.
• The campaign connects FIFA World Cup 26™ field-of-play moments with dedicated hydration breaks, youth ball crews, and limited edition flavors inspired by the tournament stage. 

A Rallying Cry for Every Athlete

Stepping onto the pitch is never just about the next play. It is about every early morning, every drill, and every decision that led there.

With its new “Power Your Legacy” campaign for FIFA World Cup 26™ Powerade invites athletes everywhere to see each moment as a chance to build something bigger than a scoreboard. The campaign speaks to rising talents, global stars, and everyday players who approach the game with focus, discipline, and pride.

“Power Your Legacy” celebrates a simple truth. Legacy is earned, not given. It is shaped by preparation, discipline, and the mindset to perform when it counts. Tom Gargiulo, head of advanced hydration for The Coca‑Cola Company, described the hero film as “an ode to effort” that honors the grind, belief, and small daily choices that turn players into legends, especially with FIFA World Cup 26™ taking place in Powerade’s own backyard.

Hydration on the World’s Biggest Stage

As the official sports drink of FIFA World Cup 26™ Powerade will hydrate athletes on the pitch where passion meets preparation.  New creative content will showcase both elite and everyday athletes, highlighting how discipline, focus, and hydration fuel performance.

Powerade also turns hydration into visible in-game moments. Through official Powerade Hydration Breaks in each half, players receive dedicated time to rehydrate and reset. 

The exclusive Powerade Ball Crew brings young athletes from local clubs onto the field of play, giving them rare access to elite competition and a front-row view of what legacy-building looks like. 

Limited Edition Flavors that Celebrate the Moment

To mark FIFA World Cup 26™, Powerade is introducing a commemorative red, white, and blue “Legacy Lineup.” The summer-exclusive range features three new flavors: Blood Orange Kick, White Grape Wave, and Cold Berry Burst.

Each bottle showcases FIFA World Cup 2026™ marks and are now available nationwide.