Introducing Team Coca‑Cola : Seven Team USA Athletes Going For Gold At The Olympic & Paralympic Winter Games Milano Cortina 2026

Team Coca‑Cola’s new campaign celebrates seven Team USA athletes and brings fans together for the Olympic and Paralympic Winter Games Milano Cortina 2026.

• The ‘Refresh Like a Champion’ campaign features athlete ambassadors and engaging digital experiences for fans nationwide.
• Coca‑Cola’s sweeps and capsule collection offers fans a chance to win co-branded apparel by scanning select product QR codes.
• The Coca‑Cola Company continues its legacy of supporting athletes and fans at every Olympic and Paralympic Games since 1928.

Celebrating Team Coca‑Cola’s partnership with Team USA

As the longest-continuous partner of the Olympic Games, The Coca‑Cola Company is proud to extend its nearly 100-year legacy of supporting athletes and fans by unveiling its Team Coca‑Cola roster of Team USA athletes and the ‘Refresh Like a Champion’ campaign ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026.

The integrated campaign celebrates the spirit that defines both Coca‑Cola and the Olympic and Paralympic Games – uniting fans across the country in shared moments of pride, connection, and refreshment.

Meet Team Coca‑Cola's Athlete Partners for the Olympic & Paralympic Winter Games Milano Cortina 2026

Team Coca‑Cola’s roster features seven remarkable Olympic and Paralympic athletes who embody excellence, diversity, and the spirit of winter sports. Team Coca‑Cola athletes include Madison Chock and Evan Bates (Figure Skating), Kendall Coyne Schofield (Hockey), Brenna Huckaby (Para Snowboarding), Erin Jackson (Speed Skating), Malik Jones (Para Sled Hockey), and Ilia Malinin (Figure Skating). Together, these athletes will help bring the multifaceted ‘Refresh Like a Champion’ campaign to life, while inspiring and uniting fans during the period of the Olympic and Paralympic Games .

“I’ve grown up with Coca‑Cola. It’s been part of some of the biggest moments and celebrations with my family,” said Erin Jackson. “To now represent Team USA and be part of Team Coca‑Cola feels like everything’s come full circle. The Olympic Games are about passion, perseverance, and unity - and these values have always inspired me. Competing for my country and sharing that same spirit with people across the U.S. is one of the greatest honors.”

“I’ve dreamed about wearing Team USA across my chest since I was a kid,” said Ilia Malinin. “Being part of Team Coca‑Cola now feels surreal. The Olympic spirit connects people everywhere, and it’s a reminder that no dream is too big when we lift each other up.”

The ‘Refresh Like a Champion’ campaign brings fans together

Launching 100 days out from the start of the Olympic & Paralympic Winter Games Milano Cortina 2026, ’Refresh Like a Champion’ will debut with a dynamic athlete ambassador program and a robust social media presence. In the new year, the excitement will expand through immersive in-store activations, engaging digital experiences, and compelling video content that celebrates the spirit of the Olympic Games. The campaign highlights The Coca‑Cola Company’s portfolio of beverages, which offers a wide variety of options for fans to enjoy while cheering on Team USA, including Coca‑Cola, Smartwater, and Powerade.

Swag with Every Sip: Fans can win exclusive Team USA apparel

Merging sports and fashion, Coca‑Cola will launch a sweeps and capsule collection - ‘Swag with Every Sip’ – giving fans a chance to win co-branded Coca‑Cola and Team USA apparel. Fans can enter by scanning the QR code on select Coca‑Cola products for a chance to win.

“For nearly a century, Coca‑Cola has shared in the magic of the Olympic and Paralympic Games with moments that remind us of what’s possible when passion meets perseverance,” said Eric Kacker, VP of Entertainment, Partnerships, Influencers, Culture & Sports at Coca‑Cola North America. “As we look to Milano Cortina 2026, we’re honored to stand alongside Team USA and celebrate the athletes whose drive and determination bring people together and inspire greatness in us all.”

The Coca‑Cola Company’s legacy of supporting athletes and fans

Since 1928, The Coca‑Cola Company has proudly stood alongside athletes and fans at every Olympic Games, and later extended its partnership to the Paralympic Games. Rooted in a legacy of unity and celebration, Coca‑Cola continues to bring people together through its portfolio of beloved beverages and by honoring the moments that inspire connection and uplift around the world.