The Coca‑Cola Company Announces New Leader for Coca‑Cola Global Category


ATLANTA, June 17, 2024 – The Coca‑Cola Company announced today that Arnab Roy has been named president of the Coca‑Cola global category. Roy is a Coca‑Cola veteran who joined the company in 2001 and has most recently served as vice president of marketing for the India & Southwest Asia operating unit.

Roy will succeed Selman Careaga, who began a new role June 1 as president of the company’s ASEAN & South Pacific operating unit. Roy will begin his new duties Sept. 1, reporting to Manolo Arroyo, executive vice president and global chief marketing officer.

“Arnab comes to this new role with a strong track record in building teams and leading marketers across multiple geographies and cultures,” Arroyo said. “He has driven results throughout his career, especially in his most recent role in India.”

As the head of marketing for the India & Southwest Asia operating unit since 2021, Roy helped drive consistent double-digit growth for the overall business and consolidated share leadership in the sparkling and juice categories. Roy also helped drive the company’s overall marketing transformation, in close partnership with WPP OpenX.

Roy served as Global Vice President for Trademark Coca‑Cola from 2018 to 2020, where he delivered plans to accelerate the growth of Coca‑Cola Zero Sugar across the company’s Top 40 markets.

Prior to that, Roy was Senior Director, Sparkling Beverages, for the former ASEAN business unit from 2014 to 2018. He led the sparkling business across more than a dozen countries, including Philippines, Thailand and Vietnam.

As Director of Global Sports and Entertainment from 2010 to 2014, Roy led the integrated marketing program for the 2014 FIFA World Cup in Brazil.

Roy joined the company in 2001 as a management trainee. Over the subsequent decade, Roy held multiple roles across sales, brand marketing, media and innovation in India. He led the launch of Minute Maid, the expansion of Maaza and led the revival of the Coca‑Cola brand in the country.

Roy received his MBA from the Indian Institute of Management Ahmedabad in 2001 and an Executive MBA from Harvard Business School in 2017.

In his new role, Roy will be based in Atlanta.

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at and follow us on InstagramFacebook and LinkedIn.