The Coca‑Cola Company Announces New Leader for Sparkling Flavors Category


The Coca‑Cola Company announced today that Santiago Iturralde, a former executive at Unilever, will become president of the Sparkling Flavors global category, effective Feb. 23.

In this role, Iturralde will focus on growing the Sparkling Flavors category, led by the Sprite and Fanta portfolios. He will be based in Dublin and will report to Global Chief Marketing Officer Manolo Arroyo.

Iturralde succeeds Jasmin Vinculado, who has led the Sparkling Flavors category since 2021. Vinculado is leaving the company to pursue other interests effective April 30 after a 17-year career with Coca‑Cola.

Iturralde worked at Unilever from 1995 to 2023 and brings a strong track record of delivering growth across a variety of consumer products categories and brands in developed and developing markets. Most recently, he served as executive vice president of the global deodorants category and Axe Masterbrand. Unilever’s global deodorant category includes well-known brands like Degree, Rexona, Axe and Dove.

Iturralde is a native of Argentina who holds a bachelor’s degree in marketing and business administration from the Universidad de Palermo in Buenos Aires.

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at and follow us on InstagramFacebook and LinkedIn.