Marketing Responsibly in the U.S.

Mother and two sons drinking Minute Maid juice

At The Coca‑Cola Company, we’ve proudly served our drinks for more than 135 years and managed brands that refresh millions of people across the world every day. We know that the trust many millions of consumers place in our brands comes with a responsibility to do business the right way.

The Coca‑Cola Company has always taken our commitment to advertise responsibly seriously, in every country and across all marketing media. We have been a leader in Responsible Marketing, particularly regarding responsible marketing practices when children are present.

Our Responsible Marketing Policy guides our entire approach to marketing and establishes firm rules for what we will and won’t do.

We apply this policy across all media channels including TV, print media, outdoor, cinema, digital and social media.