ATLANTA - Coca-Cola and World Wildlife Fund (WWF) today announce the successful conclusion of the first year of the "Arctic Home" campaign. The effort, which introduced limited edition "Arctic Home" Coca-Cola cans, launched last October to help protect the polar bears' home. Supporters in the U.S. and Canada were asked to join the campaign by making donations to WWF and spreading awareness for Arctic conservation.
After the first year of Arctic Home, over $2 million has been donated to WWF. This includes the $1.8 million raised by fans and Coca-Cola from the campaign, as well as the $400,000 Year 1 installment of Coke's 5-year, $2 million commitment. This represents a significant step toward WWF's goal of raising approximately $10 million to create a safe haven for polar bears in the high Arctic.
"As the Arctic goes, so goes the polar bear," said Carter Roberts, President and CEO of World Wildlife Fund. "Precious polar bear habitat is disappearing at an alarming rate, and without intervention, so will this magnificent bear. The success of Arctic Home gives me hope for the polar bear's future."
The polar bear has been a beloved Coca-Cola icon since 1922, and this campaign is Coke's way of helping to preserve its Arctic habitat. Earlier this year, Coke introduced new polar bear ads during the Super Bowl, further underscoring their affection and commitment to the polar bear.
For WWF, the polar bear is a "flagship species," as its struggle for survival represents the changing Arctic environment. WWF has a vision to work with local residents to manage an area high in the Arctic where the summer sea ice will likely persist the longest.
"Thank you to all who were inspired to reach into their own pockets and donate to help our well-loved icon, the polar bear," said Katie Bayne, President and General Manager, Sparkling Beverages for Coca-Cola North America. "We are proud that our fully integrated 'Arctic Home' campaign helped people learn about polar bears and the need to protect their home."
"Arctic Home" extended Coca-Cola's support of WWF's polar bear conservation efforts and built upon their global partnership focused on freshwater conservation.
The campaign is another expression of Coca-Cola's Live Positively philosophy: to make a positive difference in the world through sustainable business practices.
In honor of Earth Month, Coca-Cola is continuing to promote sustainability and encourage water stewardship by donating rain barrels to local communities across the U.S. and supporting park, beach and river clean ups. Coke and WWF encourage all their fans to continue helping the environment by actively supporting their local communities, otherwise known as their "homes."
To learn more about Coca-Cola's sustainability initiatives, visit www.coca-colacompany.com/sustainable-business.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please http://www.coca-colacompany.com or follow us on Twitter at www.twitter.com/CocaColaCo.
About World Wildlife Fund
World Wildlife Fund is the world's largest conservation organization, working in 100 countries for half a century. With the support of almost five million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, stop the degradation of the environment and combat climate change. Visit www.worldwildlife.org to learn more.