Claudia Lorenzo

Eurasia and Middle East and Emerging Multi-Markets 

Claudia Lorenzo will serve as President, EME and Emerging Multi-Markets Lead, beginning March 31, 2026. This group includes Eurasia and Middle East; ASEAN and South Pacific; and Africa markets.

Lorenzo currently serves as chief of staff to Chairman and CEO James Quincey, a role she has held since March 2024. Previously, she was president of the ASEAN and South Pacific OU.

Lorenzo joined the company in 1994 in Brazil and went on to hold a variety of roles across several functions, including key account management; shopper marketing; planning; franchise leadership; and public affairs, communications and sustainability.

She led public affairs, communications and sustainability in Brazil from 2015 to 2017. She was named vice president of Still Beverages for the company’s Brazil business unit before becoming president of the ASEAN business unit, based in Singapore, from 2019 to 2020. She was named president of ASEAN and South Pacific in 2020.

Prior to Coca‑Cola, Lorenzo worked for Globo TV in Brazil for four years.

Lorenzo earned a degree in journalism from Helio Alonso University, or FACHA, and an executive MBA with a focus in retail management from IBMEC, both in Brazil.