Claudia Lorenzo

Eurasia and Middle East and Emerging Multi-Markets 

Claudia Lorenzo is president, Eurasia and Middle East and Emerging Multi-Markets Lead. This group includes Eurasia and Middle East; ASEAN and South Pacific; and Africa markets. 

Lorenzo, who began her current role in 2026, previously served as chief of staff to Chairman and CEO James Quincey, a role she began in June 2024. Prior to that, she was president of the ASEAN and South Pacific operating unit.  

Lorenzo joined the company in 1994 in Brazil and went on to hold a variety of roles across several functions, including key account management; shopper marketing; planning; franchise leadership; and public affairs, communications and sustainability.  

She led public affairs, communications and sustainability in Brazil from April 2015 to July 2017. She was named vice president of still beverages for the company’s Brazil business unit before becoming president of the ASEAN business unit, based in Singapore, from July 2019 to December 2020. She was named president of ASEAN and South Pacific in January 2021. 

Prior to Coca‑Cola, Lorenzo worked for Globo TV in Brazil for four years.  

Lorenzo earned a degree in journalism from Helio Alonso University, or FACHA, and an executive MBA with a focus in retail management from IBMEC, both in Brazil.