Bruno Pietracci is president of Africa & Middle East for The Coca-Cola Company. In this role, he oversees three business units in the region. Pietracci was named to this newly created position in 2020 after previously serving as president of the company’s South and East Africa business unit.
Pietracci has a 20-year track record of transforming the company’s business, which has benefited our people and the communities where we operate. In his current role, Pietracci oversees priority initiatives and aligns the work of the company’s three business units and bottling partners.
Pietracci joined Coca-Cola in Brazil in 2008 as vice president of strategic planning and research. In 2010, he moved into operations to lead the Southern Brazil region. Pietracci was later named general manager of the Colombia, Venezuela and Ecuador markets, partnering with Coca-Cola FEMSA and Arca Continental to growth the business in that region. In 2016, Pietracci relocated to Atlanta in the role of vice president of operations for Europe, Middle East and Africa.
Pietracci also served as a member of the board of directors of Coca-Cola Beverages Africa.
Prior to joining Coca-Cola, Pietracci was an associate principal at McKinsey & Co. in Brazil and Lisbon, working in the marketing and sales area with consumer packaged goods and telecommunications clients.
He holds a degree in mechanical engineering from the Universidade Estadual de Campinas in Brazil and an MBA from INSEAD in France.