Coca‑Cola Creations is wrapping up its second year of limited-edition drops with a weeklong experiential takeover in Las Vegas. “Destination Y3000” will showcase Coca‑Cola Y3000 Zero Sugar, the first futuristic Coca‑Cola flavor co-created with human and artificial intelligence (AI) by transforming the exterior of the Sphere with a visually striking perspective on what the year 3000 could look like with the help of AI-powered technology.
Every day through Nov. 13, “Destination Y3000” will project visuals reflecting the latest Coca‑Cola Creations drop onto the Sphere’s Exosphere, transporting passers-by to a futuristic cityscape inspired by the Y3000 AI Cam, an AI-powered experience that invites fans to take photos of their surroundings and transform them into futuristic visuals. The vibrant visual tapestry, which also features images from a future-inspired capsule fashion collection designed in partnership with AMBUSH®, symbolizes the optimism enhanced by the power of technology.
The Sphere is a state-of-the-art venue that redefines live entertainment with cutting-edge technologies that ignite the senses and enable audiences to share experiences at a never-before-seen scale. Since debuting in the Las Vegas skyline in late-September, the exterior of the world’s largest spherical structure has showcased a variety of attention-grabbing art and visuals.
“Coca‑Cola Creations uses the power of technology and innovation to connect with fans in digital-first ways, while presenting memorable and powerful physical experiences that create moments of ‘Real Magic’,” said Oana Vlad, Senior Director, Global Strategy, The Coca‑Cola Company. “That’s what ‘Destination Y3000’ is all about — inviting fans to imagine the future through the lens of AI but also bringing the future into the physical realm. And there’s no more visually striking real estate than the Sphere. So when we thought about where to bring to life our optimistic vision of a futuristic city through an IRL experience, it was a no-brainer. We’re excited to share this awesome visual content with visitors in Las Vegas and fans around the world following along on our journey.”
On Nov. 9, Coca‑Cola also collaborated with Marshmello and the Jonas Brothers for an exclusive “Destination Y3000” VIP event at the Boingo Innovation Center. Guests were “transported” to the year 3000 through futuristic-inspired experiences including tasting Coca‑Cola Y3000 Zero Sugar, testing out the Y3000 AI Cam, trying on the limited-edition AMBUSH capsule collection through interactive mirrors, and taking in (and taking pics) of a stunning view of the Sphere.
Marshmello, who collaborated with Coca‑Cola last year to create its first-ever beverage co-created with an artist, performed at the event. The Jonas Brothers, who teamed up with Coca‑Cola in September to promote the Coca‑Cola Y3000 Zero Sugar drop, appeared via interactive hologram.
“It was amazing to bring the Coca‑Cola Creations story full circle by including one of our first partners, Marshmello, and continuing our collaboration with the Jonas Brothers, who coincidentally have a hit song called ‘Year 3000’,” Vlad said. “Both artists embody our brand values and bring a creative edge to the core principles of Creations.”
Coca‑Cola Y3000 Zero Sugar is available for a limited time in select markets, including the United States, Canada, Europe, Australia, China and Africa. The unique taste, design and experiences are inspired by perspectives from around the world combined with AI insights.
Since February 2022, Coca‑Cola Creations has launched eight fantasy-flavored drops: Coca‑Cola® Starlight, Coca‑Cola® Zero Sugar Byte, the artist Marshmello’s Limited Edition Coca‑Cola®, Coca‑Cola® Dreamworld, Coca‑Cola® Soul Blast, Coca‑Cola® Move, Coca‑Cola® Ultimate Zero Sugar and Coca‑Cola® Y3000 Zero Sugar. Coca‑Cola Creations lends the iconic Coca‑Cola brand to new expressions fueled by culture, collaboration, creativity and connection. Each drop includes a limited-edition flavor — complemented by social and IRL experiences — inspired by music, gaming, sports and other consumer passion points.
“This was a year of experimentation for Coca‑Cola Creations, not only with music but gaming, personalized digital experiences and AI,” Vlad concluded. “We took some bigger risks to get learnings about how we can continue to push the innovation envelope in technology-forward ways with every Creation. The success of Y3000 further proves the power of engaging fans with brand experiences that span both physical and digital worlds, and we remain committed to testing-and-learning in spaces people are passionate about.”