ATLANTA, GA – June 2, 2026 – The Coca‑Cola Company today unveiled ‘No Better Feeling,’ the third and final film in its FIFA World Cup 26™ campaign ‘Feel it All’. Dropping just before the tournament kicks off, the cinematic spot is a love letter to football fans everywhere. It’s a visceral, joyful, and deeply human portrayal of what it feels like to live every moment of the world's biggest sporting event. 

‘No Better Feeling’ follows fans through the full rollercoaster of emotions felt in every match, set against one of the sport's most tension-soaked modern rituals, the VAR check. The film follows the journey from the rising tension of anticipation, through the gut-punch of a potential setback, to the sheer, unbridled relief and joy of seeing your team triumph. ‘No Better Feeling’ distills an entire football lifetime into 90 minutes, showing how in a matter of seconds, everything can change.  

A Film About Feeling It All

‘No Better Feeling’ is the emotional peak of a journey that began with ‘Bubbling Up’ and continued through ‘Uncanned Emotions.’ 

Bringing together globally recognized icons from sport and culture alongside everyday supporters, the film places them side by side: equal in their passion, equal in their pain, and equal in their joy. No matter who you are or where you're watching from, football makes us all feel the same emotions.

Guided by the legendary commentary voices of Peter Drury and Luis Omar Tapia, whose words have soundtracked some of the sport's most unforgettable moments, the film builds with the cadence and drama of a match itself. Quiet tension giving way to explosive emotion, before arriving at football's most intoxicating feeling of all, winning.

José Mourinho and J Balvin Join the Celebration

Among the familiar faces appearing in the spot are global football icon José Mourinho and global music superstar J Balvin. Two figures who, in their respective worlds, know exactly what it means to feel it all.

José Mourinho said: "Football is the only sport in the world where a single second can destroy you or make you feel invincible. I've lived that on the touchline for decades. There is no better feeling than winning. And I have also felt the other side. Both are what makes football the greatest thing there is."

J Balvin added: "Football and music are two languages that unite the whole world, no translation needed. When I'm watching a match, I feel everything: the nerves, the highs, the lows, that moment when the goal goes in and you just lose your mind. This film is exactly that energy, and the world is about to feel it together."

Coca‑Cola: Always There for Every Moment

With a FIFA partnership dating back to 1974, Coca‑Cola has long been woven into the fabric of the FIFA World Cup™ experience. 

"The FIFA World Cup™ is a unifying moment for fans worldwide," said Arnab Roy, President, Coca‑Cola Global Category. "'No Better Feeling' shares the universal truth about what it feels like to be a fan. Every high, every low, and every heart-stopping VAR check. Coca‑Cola is there for all of it."

About the ‘Feel It All’ Campaign

‘No Better Feeling’ is the culminating chapter of Coca‑Cola's three-part ‘Feel It All’ campaign for FIFA World Cup 26™:

• ‘Bubbling Up’ (January 2026): The first spark of tournament excitement, soundtracked by a reimagined version of Van Halen's Jump, featuring fans feeling the first stirrings of FIFA World Cup™ fever.
• ‘Uncanned Emotions’ (April 2026): The raw, unfiltered reactions of fans as the tournament draws near and emotions begin to overflow.
• ‘No Better Feeling’ (June 2026): The peak: the match, the moment, the feeling of it all.

The campaign is supported by a suite of global activations including the FIFA World Cup™ Trophy Tour by Coca‑Cola, a Panini sticker partnership, and a series of Super Fan Experiences across all 16 host cities in the United States, Canada, and Mexico.

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and Santa Clara. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.