The Coca-Cola system and The Coca-Cola Foundation are pledging more than $100 million to support COVID-19 relief efforts around the world, channeling funds to organizations that are best positioned to mobilize quickly and provide aid to healthcare workers and vulnerable communities.
As the world’s largest humanitarian network, the International Red Cross and Red Crescent Movement is working on the front lines of the coronavirus pandemic in nearly 200 countries. That’s why The Coca-Cola Foundation – the charitable giving arm of The Coca-Cola Company – has awarded nearly $14 million in grants, to date, to national Red Cross and Red Crescent societies in more than 60 countries, from Albania to Zimbabwe. Access a full list of Foundation grants (updated weekly).
Foundation funding is awarded at the country and regional level. Grants to Red Cross and Red Crescent societies are helping to provide hospitals with critical medical equipment and supplies, including ventilators, beds, tents and personal protective equipment (PPE) like gloves and face masks; to support community relief programs targeting the elderly, chronically ill, disabled and homeless; and to fund public education and awareness campaigns. Combined, these efforts are impacting an estimated 7.5 million people.
Coca-Cola business units and bottlers also are using high-profile marketing assets like billboards and social media channels to promote health and safety messaging from the Red Cross and Red Crescent.
The company and foundation continue to assess opportunities for grants, donations and other support around the world as the crisis evolves. Needs are being evaluated locally as markets make their way through the outbreak, recovery and back-to-normal phases of the pandemic.
Since 1917, Coca-Cola and the Red Cross have teamed up to support communities in need through blood drives, disaster relief and more. The Coca-Cola Company and The Coca-Cola Foundation – along with a network of local bottling partners across the world – support the International Red Cross and Red Crescent Movement through financial contributions, beverage donations, employee volunteerism, and by sharing marketing assets, expertise and more. Read more about the more than 100-year partnership.
The International Red Cross and Red Crescent Movement has been supporting people in need for more than 150 years. Composed of the International Committee of the Red Cross (ICRC), the International Federation of Red Cross and Red Crescent Societies (IFRC), and 192 national Red Cross and Red Crescent societies—of which the American Red Cross is one—teams are delivering lifesaving aid and public health messaging to help families stay safe during the coronavirus pandemic.