Sedef Salingan Sahin

Chief Digital Officer

Sedef Salingan Sahin will become the company’s Chief Digital Officer on March 31, 2026. In this newly created role, Sahin will lead the next chapter of Coca‑Cola’s digital journey, integrating the company’s digital network and connecting work across related functions.

Sahin currently serves as president of the Eurasia and Middle East operating unit, a role she has held since 2023.

Sahin joined Coca‑Cola as strategy and insights manager for Turkey in 2003 and has held leadership roles across marketing, strategy and operations, including with bottling partner Coca‑Cola Icecek.

Before becoming president of Eurasia and Middle East, Sahin served as president of the nutrition, juice, dairy and plant category in the company’s marketing organization. Prior to this role, Sahin was vice president of operations and strategy for the company’s Europe, Middle East & Africa group from 2018 to 2020. From 2016 to 2018, she was the company’s general manager for Thailand and Laos. 

In her most recent positions in marketing and operations, Sahin has played an extensive role in leading the digitization of the business, including the transformation of the marketing organization.

Sahin serves on the boards of Coca‑Cola Beverages Africa and Coca‑Cola Icecek. 

Prior to joining Coca‑Cola, Sahin worked at McKinsey & Co. as a consultant and Procter & Gamble as a brand manager.  

Sahin received a double major degree in business administration and political science from Bogazici University.