A fresh new track from Grammy-nominated pop vocal group BTS brings sonic uplift to a new Coca‑Cola campaign in Asia.
“Turn Up Your Rhythm” takes viewers – and listeners – on an imaginative, high-energy journey as Coca‑Cola transforms mundane moments like sitting in an office meeting or waiting at a bus stop into danceable experiences. The BTS cover of X Ambassadors’ 2014 alt-rock hit “Jungle” turns up the rhythm in the ad with pulsing, electro-pop beats as bottles of Coca‑Cola bounce their way from a hip, music-fueled factory to “add a little magic” to the world by refreshing and reinvigorating the masses.
The 60-second spot, which will supported by an integrated marketing campaign spanning social media, TV, mobile and in-store creative, launched in Indonesia this month and will roll out in countries across the Asia-Pacific region throughout 2021.
“This film takes a look at how dull or idle moments in your day can be transformed into memorable and uplifting ones by reaching for an icy-cold Coke,” said Pratik Thakar, head of global creative strategy and content for Coca‑Cola.