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The Holidays Always Find a Way: Coca‑Cola Caravan Embarks on 25th Anniversary Tour in U.S. and Canada

New TV Creative and Amazon Prime Series Support Coca‑Cola’s Holiday Campaign


Coca‑Cola is ushering in the holidays in the U.S. and Canada with a “Real Magic”-inspired campaign, “The Holidays Always Find a Way” which celebrates the unstoppable force of the season in bringing people together. 

This year’s holiday campaign is a multi-channel program featuring a series of distinct brand experiences anchored by the 25th edition of the Coca‑Cola Caravan, which will spread holiday cheer to 33 cities across the United States and Canada between Nov. 16 and Dec. 18.

Since lighting up the small screen in a TV ad in the mid-1990s, the Coca‑Cola Caravan has signaled the start of the festive season for nearly three decades. This year, Santa is trading in his sleigh for Coca‑Cola’s biggest Caravan yet—spreading holiday joy to communities and local organizations over shared experiences and moments of magic. 

The Coca‑Cola Holiday Hub digital experience will include holiday mixing and food content; an interactive map of the Coca‑Cola Caravan route; a one-of-a-kind Augmented Reality (AR) experience with Santa; Coke Store and Coca‑Cola Freestyle promotions and more.  New elements and experiences for consumers will roll out throughout the holiday season on the Coca‑Cola Holiday Hub. 

Coca‑Cola Holiday Hub (U.S.): 

Coca‑Cola Holiday Hub (Canada-English):

Coca‑Cola Holiday Hub (Canada-French): La magie des Fêtes à la maison | Coca‑Cola Canada

Also new this year is a new Coca‑Cola holiday TVC, “Just Like Mama Used to Make,” which tells the heartwarming story of how a son preserves the memory of his late mother by cooking a treasured family recipe and bringing his family and new generations together for moments of magic during the holidays. And in a first for the brand, Coca‑Cola will launch a Christmas anthology series, “Christmas Always Finds Its Way,” in early December on Amazon Prime. The three short films tell unique stories of human connection and triumph over adversity to show that the festive season always brings people together. More details will be announced later this month.

This year’s holiday campaign is an expression of “Real Magic,” a global Coca‑Cola brand platform and philosophy launched in 2021 to invite everyone, everywhere to celebrate the magic of humanity by coming together and sharing experiences.