ATLANTA, Apr. 28, 2016 – Striking a sense of balance during the day can be difficult to achieve, but sometimes all it takes to rejuvenate is a little break with a refreshing beverage. This spring, DASANI Sparkling is debuting new flavors along with new packages to help people find a little “me time” in their busy lives.
Since its introduction, DASANI Sparkling has delivered crisp, unsweetened, naturally flavored refreshment perfect for any time of the day, fulfilling hydration needs with a bubbly twist. Beginning in May, the lineup of DASANI Sparkling flavors – lime, berry, black cherry and lemon – will be joined by two tasty new varieties: raspberry lemonade and tropical pineapple. The new flavor launch coincides with the introduction of DASANI Sparkling’s “Break for Bubbles” national marketing campaign, which encourages people to take a break from everyday stresses with their favorite sparkling water.
All six flavors will be available for purchase nationwide in 8-packs of 12-ounce sleek cans, featuring a more slender profile and refreshed graphics. DASANI Sparkling is also now available in a resealable 20-ounce bottle in lime and berry flavors, catering to people who want the convenience of a resealable bottle for an on-the-go lifestyle. With the exciting additions to the Sparkling repertoire, people can “Break for Bubbles” and make any moment a refreshing escape with the great taste of DASANI Sparkling.
“We know people are increasingly looking for ways to stay hydrated and refreshed throughout the day with a little more flavor and fun – whether they’re at home or out and about,” said David Preston, group director, DASANI, Coca‑Cola North America. “We’re innovating on DASANI Sparkling, offering more options, more flavors and more packages, which means we continue to offer a range of products that give people what they’re looking for.”
New 20-ounce bottles are available now in stores nationwide, and twelve-ounce 8-pack sleek cans will be on store shelves at major retailers across the country beginning in May.
The DASANI Sparkling “Break for Bubbles” campaign will be supported by an integrated marketing campaign, including television, digital, print and out-of-home advertising. More product information can be found on DASANI.com.
The Coca‑Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca‑Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca‑Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.coca-colacompany.com, follow us on Twitter at www.twitter.com/CocaColaCo or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.