Coca‑Cola is congratulating its longstanding partners at the University of Georgia (UGA) on their first College Football National Championship in 41 years.
Fans can visit Cokestore.com to order limited-edition Coca‑Cola 8-oz. glass bottles celebrating the Dawgs’ “Best Season Ever”, which culminated Monday night in Indianapolis with a 33-18 victory over the University of Alabama.
Coca‑Cola also will honor the team with a 2021 National Champions celebration on Saturday, Jan. 15, in the Dawgs’ hometown of Athens, Ga. Spectators will enjoy sampling stations of Coke Zero Sugar and have the opportunity to share cheers cards. Additional Coca‑Cola activations and experiences include “Tastes Like Victory” point-of-sale materials and digital billboards across Georgia.
“We salute the University of Georgia’s championship season and can’t wait to see what’s next for everything the team and school brings to our great state,” said John Mount, Head of Assets, Influencers and Partnerships, Coca‑Cola North America Operating Unit. “Thanks for bringing ‘real magic’ back to Georgia.”
The last time UGA won the national championship, in 1980, Coca‑Cola produced a first-of-its-kind commemorative bottle and accompanying tray. Both became cherished collectibles.