Racial Equity in our Communities

Our duty to strive for racial equity extends to serving the communities we call home. Our plan outlines several ways we will help our communities, including support for hate crimes legislation, voter education, and contributions to partners and advocacy groups.

Taking a Stand

Recognizing our duty to strive for greater racial equity in our communities, the company and some of our brands are using our voice and our reach to promote racial equity.

Read Taking a Stand

Together we must start change, demand justice, admit we can do more, stand as one, right wrongs, listen and create a better future, end racism. And together, we will.

Media Spending

After a thorough review of our marketing spend, we recognize there is more we can do to support a more equitable media landscape. That’s why we’ve committed to spend 8 percent of our media budget on Black, Hispanic and AAPI media by 2024, nearly doubling our 2021 spend.

Explore Minority-owned Media Spending

Equal Access to Voting

We believe voting is a foundational right in the U.S., and we support a unified, bi-partisan effort to reauthorize the Voting Rights Act of 1965.

Voting Rights Act Reauthorization

Values-Driven Political Giving and Engagement

Our responsibility to help create a better shared future extends into our political contributions. We recently updated our nonpartisan political giving criteria to more explicitly take into account federal, state and local candidates’ actions and records on diversity, inclusion and racial equity, in addition to environmental sustainability, leadership and other categories that align with both our company’s values and business interests.

Learn More about Political Engagement

American flag against the backdrop of the capitol building

Advancing Hate Crimes Legislation

Together with our bottling system, we are supporting change and embracing policies that matter, starting with publicly supporting legislation to increase penalties for crimes committed out of prejudice. We urged lawmakers in Georgia to pass a hate crimes bill in 2020, and now we are helping to build and support local coalitions to advocate for similar hate crimes legislation in states without such laws.

racial equity coca cola take a stand community

Supporting our Community Partners

The Coca‑Cola Foundation and The Coca‑Cola Company support community partners that advocate for equity and strive to help empower youths, promote voter education, address criminal justice reform and inspire candid conversations. Together, we believe we can help create stronger communities.

*Denotes donation from The Coca‑Cola Foundation.

NAACP Legal Defense Fund*

Considered the country’s premier and long-term legal organization that fights for racial justice through litigation, advocacy, and public education. The Coca‑Cola Foundation donated $1 Million in support of The Policing Reform Campaign.

The Equal Justice Initiative*

Provides legal representation to people who have been illegally convicted, unfairly sentenced, or abused in state jails and prisons. The Coca‑Cola Foundation donated $1 Million to support advocates and policymakers working in criminal justice reform.

National Center for Civil and Human Rights*

The Coca‑Cola Foundation awarded the Center a $500,000 grant for the “Campaign for Equal Dignity” and their community work through Equal Dignity Dinners. This initiative will bring diverse people together for powerful conversations that inspire social change.

Asian Americans Advancing Justice*

Since the pandemic, xenophobic and racist incidents targeting Asian Americans and Asians who live in the U.S have increased. The Coca‑Cola Foundation donated $1 million to The Asian American Legal Defense and Education Fund, and $500,000 to Asian Americans Advancing Justice, a national affiliation of five organizations advocating for the civil and human rights of Asian Americans.

100 Black Men of America

The organization provides mentoring and education support services to help improve graduation rates. Their mission is to increase educational and economic opportunities for Black youth. They work through 100 local chapters. Our Coca‑Cola Brand Team donated $500,000.

National Mentoring Cares

This youth-focused organization offers Black children in low-income homes social, emotional, and academic support to graduate high school and go on to college or vocational-training programs. Our Brand team donated $500,000.

Center for Pan Asian Community Service*

The first, largest and oldest organization in the Southeast focused on issues and concerns of Asian Americans, especially women, children and families with low incomes, will connect female heads of household to essential services and programs to secure long-term employment and increase the financial security of their families.

Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship (National ACE)

The Coca‑Cola Company is supporting the National ACE program, #AAPIStrong, which is standing up against the racial bias, discrimination and fear plaguing the AAPI business community through programs, including bias and cultural sensitivity virtual training and roundtable discussions with elected officials, policymakers and partners.

NAACP Legal Defense Fund*
The Equal Justice Initiative*
National Center for Civil and Human Rights*
Asian Americans Advancing Justice*
100 Black Men of America
National Mentoring Cares
Center for Pan Asian Community Service*
Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship (National ACE)

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